ABOUT: 'Revitalizing SAP's global brand with a fresh, flexible, and accessible visual identity' (SARANKCO)
While interning at SARANKCO: Creative Studios, I had the opportunity to join the design team on a rebranding project for SAP, the largest business resource planning software company.
I was responsible for creating illustrations based on SAP's existing visual identity, palette, photography archive, and themes such as diversity, technology, travel & expense, and collaboration. Over several rounds of feedback, the style of these illustrations was developed.
The team was nominated in 2024 for The Drum Awards for Marketing Americas, showcasing the updated visual identity.
