SARANKCO: BOOK BUNDLES - ILLUSTRATed Postcards
BOOK BUNDLES: In 2022, SARANKCO: Creative Studio began sending out young adult and children's books to independent bookstores, schools, and libraries in order to uplift communities in New York and amplify marginalized voices.
With every book bundle comes a postcard, designed in the SARANKCO visual identity and appealing to young readers.
Colorful and dynamic illustrations for the postcards featuring young characters effectively promote the recent push towards children's books in these bundles. In order to reflect the diverse stories and voices, the designs reference harmony, community, and celebration.
All designs align with the SARANKCO palette and reference the dot and dash motif used in their branding.
Early Designs
Each book bundle centers around uplifting small communities and groups, with specific celebrations such as LGBTQ+ Pride Month, Caribbean Heritage Month, Immigrant Heritage Month, and Juneteenth - for the June book bundle.
Early copy explorations included lines that referenced these diverse stories, such as "Spark Your Imagination", "Celebrate Differences", and "Share Stories"